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1. 
Cover image for UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
choice -- Attention -- Memory -- Hyperbolic discounting -- Information architecture. What is information
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2. 
Cover image for Experience the message : how experiential marketing is changing the brand world
by 
Lenderman, Max.
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand choice.
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