Global and transnational business : strategy and management / Stonehouse, George.

Harvard business review on aligning technology with strategy.

1. Information Systems in Business -- 2. Computers and Their Business Applications -- 3. Data and

Business enterprises -- Finance.

today -- Global e-business and collaboration -- Information systems, organizations, and strategy

-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

approaches to strategy -- Competitive advantage -- The nature of the global business environment

Business planning.

Markets and Business Buyer Behavior -- Part III. Designing a Customer-Driven Strategy and Mix -- 7

Business enterprises -- Finance -- Problems, exercises, etc.

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

Business enterprises -- Computer network resources.