Creative strategy in advertising

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Title:

Author:

Drewniany, Bonnie L.

ISBN:

9781424069071

Personal Author:

Drewniany, Bonnie L.

Edition:

10th [international] ed.

Publication Information:

[United States] : Thomson ELT, 2010.

Physical Description:

352 pages ; 25 cm

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025450442	659.132 D776C 2010	1	Searching... Unknown
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Searching... 1:VCSD	1:GEN-BOOK	000111065	659.132 DRE	1	Searching... Unknown
Searching... 1:VGBDX	1:REC-BOOK	000114070	659.132 DRE	1	Searching... Unknown
Searching... 1:VGBDX	1:REC-BOOK	000114082	659.132 DRE	2	Searching... Unknown
Searching... 1:VGDBN	1:REC-BOOK	000012315	659.132 DRE	1	Searching... Unknown
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Searching... 1:VGPTA	1:REC-BOOK	000133278	659.132 DRE	2	Searching... Unknown

Creative Strategy in Advertising, International Edition provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.

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