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1. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
economic, social, and regulatory aspects of advertising -- The scope of advertising: from local to global
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2. 
Cover image for New media technology : cultural and commercial perspectives
New media technology : cultural and commercial perspectives
by 
Pavlik, John V. (John Vernon)
Format: 
Books
Publication Date 
1998
Excerpt: 
Mass media -- Economic aspects.
Available: Copies:
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