-- Investment, time, and capital markets -- Information, market failure, and the role of government -- General

choice -- Attention -- Memory -- Hyperbolic discounting -- Information architecture. What is information

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

: scenarios, information, and anlysis classes -- Requirements modeling: flow, behavior, patterens, and webabbs

build customer relationships -- Analyzing the marketing environment -- Managing marketing information to

systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer

Producers, Consumers, and Competitive Markets -- Consumer Behavior -- Individual and Market Demand -- Demand

-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix

behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

-- Improving decisions with marketing information -- Elements of product planning for goods and services