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1. 
Cover image for Product management
Product management
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2013
Excerpt: 
Product management / Bothma, Neels.
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2. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
attractive market segments -- ch. 8. Differentiation and positioning -- Section 3. Developing strategic
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