-- External And Internal Communication -- External communication -- Public relations -- Marketing -- Internal

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

Introducing public relations : theory and practice / Butterick, Keith.

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Exploring public relations / Tench, Ralph.

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12

; personal selling; public relations; and pricing and evaluation. The book is organized around the