Positioning theory and strategic communication : a new approach to public relations research and

and experiences, and public relations -- Managing digital communications: online, social media, and

Handbook of public relations / Skinner, J. C. (J. Chris)

Introducing public relations : theory and practice / Butterick, Keith.

The IABC handbook of organizational communication : a guide to internal communication, public

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport