. Marketing management -- 14. Financial management -- 15. Purchasing and supply management.

-- Operations management -- Purchasing and supply management in supply chain management -- Globalisation

function -- The marketing function -- Operations management -- The purchasing function -- The human

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

and credit strategies -- 11. Integrated marketing communications -- 12. Global marketing strategies

entrepreneurial process -- Establishing a business -- General management and leadership -- Purchasing and inbound

The business marketing course : managing in complex networks / Ford, David, 1944-

Internet marketing.

food and beverage operations -- 4. The marketing of food and beverages -- 5. Advertising, public

-- Strategic marketing information systems ; Sales forecasting systems ; marketing research systems ; Product

Purchasing and materials management : text and cases / Dobler, Donald W.