Social media marketing / Tuten, Tracy L., 1967- author.

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

and experiences, and public relations -- Managing digital communications: online, social media, and

higher education. The book combines a strong theoretical perspective grounded in social learning theories

-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport

Mass media -- Philosophy.

(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

-processing perspective -- Intelligence -- Language development -- Personality and social development -- Emotional

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media