Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

advertising -- Public relations and selling -- Public relations and research -- The practice of public

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

-- Managing, word of mouth, and personal selling -- pt. 8. Creating successful long-term growth -- Introducing

, stardom and marketing -- PART II. Media practices -- 10. Research -- Case study : researching mobile phone

-- Take cover -- Follow-up queries -- 3. Selling reprints and rewrites -- Reprints -- Finding markets for

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

-- Hospitality and Travel Marketing System -- Planning: Research and Analysis -- Customer Behavior -- Analyzing

-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer

Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research