Brand management / Klopper, H. B., 1974-

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Brand, Danie, 1968- editor.

introduces a brand array of approaches to qualitative coding, presenting the advantages and parameters of

-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity

-- Anti-UX -- Accessibility -- Content. UX copywriting versus brand copywriting -- The call

appealing to customers requires delivery of brand experiences built on relevance and recognition of context

; expanded coverage of morphology; new readings and a brand new companion website. This accessible textbook

-- Tea Drinkers Heaven -- From Moonshine to Big Time -- Growing Their Brand -- Communications Role

Integrated Marketing Communications -- 2 Enhancing Brand Equity and Accountability -- 3 Brand Adoption, Brand

cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and

and web 2.0? -- Can you control your brand, or just share it? -- Using social media to reach the right