Communication research : techniques, methods and applications / Du Plooy, Gertruida M.

Positioning theory and strategic communication : a new approach to public relations research and

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

focuses on the practical teaching of English. In addition, the book's strong research foundation will

; Questionnaire surveys in media research; Field research in media studies ; Measuring media audiences

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Mass communication theory : foundations, ferment, and future / Baran, Stanley J., author.

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

communication: the spoken word -- Business communication -- Television and video technology -- Direct