IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
9 Results Found Subscribe to search results
000000000IIE
Print
1. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
2. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
3. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
Available: Copies:
4. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
5. 
Cover image for Essentials of marketing
Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning
Available: Copies:
6. 
Cover image for How to write great copy : learn the unwritten rules of copywriting
How to write great copy : learn the unwritten rules of copywriting
by 
Gettins, Dominic.
Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Rule One: Know Your Target Market; Rule Two: Do Research; Rule Three: Answer The Brief; Rule Four
Available: Copies:
7. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
Available: Copies:
8. 
Cover image for Writer's Digest handbook of magazine article writing
Writer's Digest handbook of magazine article writing
by 
Ruberg, Michelle, 1980-
Format: 
Books
Publication Date 
2005
Excerpt: 
reprint -- 4. Finding markets -- Magazine most open to new writers -- A growing market -- Writing for
Available: Copies:
9. 
Cover image for E-commerce : a southern Africa perspective
E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location