The psychology of advertising / Fennis, Bob Michaël, 1968- author.

: Motivating and leading PR teams; Chapter 10: Digital technology and PR; Chapter 11: PR research for

addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning

Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16

Communication research : techniques, methods and applications / Du Plooy, Gertruida M.

Advertising -- Research.

writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing

-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing