Title:
Advertising and promotion : an integrated marketing communications perspective
Author:
Belch, George E. (George Edward), 1951-
ISBN:
9780072866148
9780071214384
9780072536768
9780073041230
9780071240437
Personal Author:
Edition:
6th international ed.
Publication Information:
Boston, Mass. ; London : McGraw-Hill/Irwin, 2004.
Physical Description:
1 volume (various pagings) : color illustrations ; 28 cm + 1 CD-ROM.
Series:
The McGraw-Hill/Irwin series in marketing
McGraw-Hill/Irwin series in marketing.
General Note:
Previous edition: 2001.
Added Author: