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1. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
by 
Swartz, Leslie, 1955-
Format: 
Books
Publication Date 
2011
Excerpt: 
research topic -- Reviewing existing literature -- Formulating the research problem and posing the research
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin
Available: Copies:
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
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by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
by 
Zemke, Ron.
Format: 
Books
Publication Date 
2003
Excerpt: 
Performance Research Associates' Delivering knock your socks off service. Zemke, Ron.
Available: Copies:
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
buying -- Media research -- Principles of persuasion -- Persuasion techniques -- Formats, style and
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