Media studies. Volume 3, Media content and media audiences
Title:
Media studies. Volume 3, Media content and media audiences
Author:
Fourie, Pieter J. (Pieter Jacobus), 1950- editor.
ISBN:
9781485125501
Edition:
First edition, revised reprint.
Contents:
Part 1. Media content. Quantitative content analysis ; Communication and media semiotics ; Media, language and discourse ; Media and visual literacy ; Visual text analysis ; Textual analysis: narrative and argument ; Narrative analysis ; Film theory and criticism -- Part 2. Media audiences. Media audience theory ; Questionnaire surveys in media research; Field research in media studies ; Measuring media audiences ; Psychoanalysis and television.
Added Author: