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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Excerpt:

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Available: Copies:

The law of banking and payment in South Africa

Sharrock, Robert.

Format:

Books

Publication Date

2016

Excerpt:

system -- The bank-customer relationship -- Miscellaneous banking services -- Payment -- Payment systems

Available: Copies:

A guide to service desk concepts

Knapp, Donna, author.

https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2281846&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Computer service industry -- Customer services.

Available: Copies:

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

Available: Copies:

A guide to service desk concepts

Knapp, Donna.

Format:

Books

Publication Date

2010

Excerpt:

Computer industry -- Customer services -- Management.

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

Food service -- Marketing.

Available: Copies:

Fundamentals of selling : customers for life through service

Futrell, Charles.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006030126.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006030126-d.html

Format:

Books

Publication Date

2008

Excerpt:

Fundamentals of selling : customers for life through service / Futrell, Charles.

Available: Copies:

Accounting and financial management : developments in the international hospitality industry

Harris, Peter J. (Peter James), 1944-

Table of contents http://catdir.loc.gov/catdir/toc/fy0611/2006296416.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2006296416-d.html

Format:

Books

Publication Date

2006

Excerpt:

hospitality services / Peter Harris -- Cross-border reporting for performance evaluation / Ian Graham -- Cost

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Demand -- Part III. Connecting with Customers: Chapter 5 -- Creating Customer Value, Satisfaction

Available: Copies:

10.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing

Available: Copies:

11.

Customer relationship management & customer service

Brink, A. (Annekie)

Format:

Books

Publication Date

2004

Excerpt:

Customer relationship management & customer service / Brink, A. (Annekie)

Available: Copies:

12.

Performance Research Associates' Delivering knock your socks off service.

Zemke, Ron.

Format:

Books

Publication Date

2003

Excerpt:

Customer services.

Available: Copies:

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