psychological theories and empirical research findings to real-life industry examples, showing how scientific

, and conducting and managing Internet research.

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

Research methodology : business and management contexts / Bryman, Alan, author.

-based research skills -- Computer-based research skills -- Self-discipline and effective study methods

Internet marketing -- Africa, Southern.

branding: creating and sustaining high performance organisations -- The internet and public relations

Internet marketing : readings and online resources / Richardson, Paul, 1962-