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1. 
Cover image for Value creation : the power of brand equity
Value creation : the power of brand equity
by 
Neal, William D. (William Douglas), 1943-
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Productos de marca registrada (Mercadotecnia) -- Administración.
Available: Copies:
2. 
Cover image for Electronic commerce
Electronic commerce
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2001
Excerpt: 
Mercadotecnia por Internet.
Available: Copies:
3. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Mercadotecnia -- Administración.
Available: Copies:
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