Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2

entrepreneur -- pt. B: The entrepreneurial process. Creativity and innovation -- The window of opportunity

in each lesson provide an opportunity to practise the academic skills needed in the law faculty. The

clear case studies, which offer students the opportunity for critical reflection.

pt. 1. Entrepreneurship: a world of opportunity. The entrepreneurial life -- Integrity and ethics

-- Section 2. Market opportunity analysis -- ch. 3. Understanding market opportunities -- ch. 4

framework for understanding the process of entrepreneurship. It provides learners with the opportunity to

: opportunity theory -- Post-liberation explanations -- Socialist/Marxist explanations -- Power control theory

Opportunity analysis -- Formulating marketing strategies -- Implementation and control.