decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

-volume-profit analaysis-- Measuring relevant cost and revant costs and revenues for decision making-- Pricing decisions

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

. Services marketing -- 10. Marketing channels -- 11. Introduction to retailing -- 12. Pricing decisions

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

: monopoly and monopsony -- Pricing with market power -- Monopolistic competition and oligopoly -- Game

opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport

: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions