. Marketing management -- 14. Financial management -- 15. Purchasing and supply management.

: purchasing and storage -- Food and beverage operations: production and service -- Food and beverage control

-- Operations management -- Purchasing and supply management in supply chain management -- Globalisation

function -- The marketing function -- Operations management -- The purchasing function -- The human

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

---- PART III. How To Market Goods and Services. Chapter 7 --- Developing Marketing Strategies --- Chapter 8

and credit strategies -- 11. Integrated marketing communications -- 12. Global marketing strategies

Internet marketing.