Search Results for Relationship marketing.

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9 Results Found

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Relationship marketing and customer relationship management

Berndt, Adele.

Format:

Books

Publication Date

2012

Excerpt:

Relationship marketing and customer relationship management / Berndt, Adele.

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Relationship selling

Johnston, Mark W.

Format:

Books

Publication Date

2010

Excerpt:

Relationship marketing.

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Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

Marketing -- Management -- Case studies.

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Fundamentals of cost and management accounting

Niemand, A.

Format:

Books

Publication Date

2006

Excerpt:

relationship between the financial and costing ledgers -- 9. Short-term decisions -- 10. Long-term decisions

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Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

Business marketing management : a strategic view of industrial and organizational markets / Hutt

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Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

, public relations and relationship management -- Public relations, marketing and the media -- Internal

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Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

Hospitality and travel marketing / Morrison, Alastair M.

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Principles of service marketing and management

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

Principles of service marketing and management / Lovelock, Christopher H.

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Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

theme. Drawing from his professional and academic experience, Allan Afuah shows the relationship between

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