Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning

advertising -- Public relations and selling -- Public relations and research -- The practice of public

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

-- Take cover -- Follow-up queries -- 3. Selling reprints and rewrites -- Reprints -- Finding markets for

-- Hospitality and Travel Marketing System -- Planning: Research and Analysis -- Customer Behavior -- Analyzing

Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research