Research methodology : business and management contexts / Bryman, Alan, author.

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Information and communication technology--Chapter 11 Concepts and principles of applied research--Chapter 12

management. It integrates cutting edge research, rising trends in strategy and hot topics, such as corporate

Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social

's objectives, history and subdivisions; and legal research skills. Students are introduced to the law as it

, business-to-business (B2B) marketing versus business-to-consumer (B2C) marketing, and ethical

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business

English language -- Business English.

research. What is user research? -- What isn't user research / -- How many users do you need? -- How to ask

Kingsbury -- Supervising research degrees / Stan Taylor and Margaret Kiley -- Maximising student learning

Marketing research / Wiid, Jan.