The psychology of advertising / Fennis, Bob Michaël, 1968- author.

: Motivating and leading PR teams; Chapter 10: Digital technology and PR; Chapter 11: PR research for

Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

Advertising -- Research.

Advertising : principles & practice / Wells, William, 1926-

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and

, stardom and marketing -- PART II. Media practices -- 10. Research -- Case study : researching mobile phone

Advertising -- Research.