Search Results for Advertising media planning.

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Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Advertising media planning / Sissors, Jack Zanville, 1919-

Available: Copies:

Public Relations: principles and practice

Dalla Pria, Madel.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html

Format:

Books

Publication Date

2021

Excerpt:

, Chapter 7: Planning and executing a PR programme ; Chapter 8: Public relations budgeting; Chapter 9

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Available: Copies:

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2014

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Available: Copies:

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

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The nuts 'n bolts of media planning : a comprehensive industry guide

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Excerpt:

Advertising media planning -- South Africa.

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Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Available: Copies:

10.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Advertising -- South Africa.

Available: Copies:

11.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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12.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

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