Title:
Basic marketing : a global-managerial approach
Author:
Cannon, Joseph P.
ISBN:
9780071277471
9780071101103
Personal Author:
Edition:
16th ed.
Publication Information:
Boston : McGraw-Hill/Irwin, 2007 c2008.
Physical Description:
xxxvi, 790, [45] pages : color illustrations ; 28 cm
Subject Term: