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1. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
overview of psychological theorizing and research on the impact of online and offline advertising and
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2. 
Cover image for Get up to speed with online marketing : how to use websites, blogs, social networking and much more
by 
Reed, Jon, 1971-
Format: 
Books
Publication Date 
2011
Excerpt: 
Get up to speed with online marketing : how to use websites, blogs, social networking and much more /
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3. 
Cover image for The findability formula : the easy, non-technical approach to search engine marketing
by 
Lutze, Heather, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
The findability formula : the easy, non-technical approach to search engine marketing / Lutze
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4. 
Cover image for Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
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5. 
Cover image for Special events : event leadership for a new world
by 
Goldblatt, Joe Jeff, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
, public relations, promotions, and sponsorship -- Online marketing -- Risk management : legal and
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6. 
Cover image for Journalism ethics : arguments and cases
by 
Hirst, Martin.
Format: 
Books
Publication Date 
2005
Excerpt: 
: ownership, monopolies, and freedom of the press -- On the fault line: regulation, deregulation, and self
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7. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet marketing -- Africa, Southern.
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8. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
. Defining Key Cyberspace Terms -- App. F. On-Line Databases -- App. G. Leading Media Directories -- App. H
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