-- Qualitative research designs and data-gathering techniques -- Analysing qualitative data -- First steps in

: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies

qualitative research -- Qualitative research designs and data gathering techniques -- Analysing qualitative

-gathering techniques -- Analysing qualitative data -- First steps in action research -- The quantitative research

. Putting journalism and public relations techniques to work for you : professional strategies, techniques

-- Professional ethics and confidentiality -- Red flags to note -- Checklist for assessment planning -- pt. 3

-- Project monitoring and evaluation -- Research planning and design -- Sampling -- Data Collection: Basic

behaviour, planning for creativity, fitting into the ethos of the school or college, and developing their

-- Share valuation -- Capital budgeting cash flows -- Capital budgeting techniques -- Risk and refinements

Business planning.

Marco Mongiello -- The profit planning framework : applying marginal accounting techniques to

marketing -- Advertising agencies -- Client relationships -- Advertising and the media -- Media planning and