Positioning theory and strategic communication : a new approach to public relations research and

Public Relations: principles and practice Dalla Pria, Madel.

Handbook of public relations / Skinner, J. C. (J. Chris)

Introducing public relations : theory and practice / Butterick, Keith.

The IABC handbook of organizational communication : a guide to internal communication, public

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Public relations disasters : talespin--inside stories and lessons learnt / McCusker, Gerry, 1962-

Effective public relations / Cutlip, Scott M.

Exploring public relations / Tench, Ralph.