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1. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
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2. 
Cover image for Effective public relations
Effective public relations
by 
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Objectives -- Evolution of the Concept -- Defining the Concept in Practice -- Confusion with Marketing
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