The psychology of advertising / Fennis, Bob Michaël, 1968- author.

Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

Advertising -- Research.

writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing

, stardom and marketing -- PART II. Media practices -- 10. Research -- Case study : researching mobile phone

Advertising -- Research.

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing