transportation -- Motor carriers -- Railroads -- Airlines -- Water carriers and pipelines -- Third party

Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens

Solidarity -- Debonairs Pizza -- The Hotdog Café Story -- Low-cost airlines -- Value-based competiton in the

Ch. 16. The HR Profession -- End-of-Text Case: Southwest Airlines: Can Luv Rule the World? -- End