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1. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
strategy: Creating value for target customers -- Products, services, and brands: Building customer value
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
by 
Sharrock, Robert.
Format: 
Books
Publication Date 
2016
Excerpt: 
system -- The bank-customer relationship -- Miscellaneous banking services -- Payment -- Payment systems
Available: Copies:
4. 
Cover image for A guide to service desk concepts
by 
Knapp, Donna, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Computer service industry -- Customer services.
Available: Copies:
5. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
6. 
Cover image for A guide to service desk concepts
by 
Knapp, Donna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Computer industry -- Customer services -- Management.
Available: Copies:
7. 
Cover image for Introduction to help desk concepts and skills
by 
Sanderson, Susan M.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Computer industry -- Customer services -- Management.
Available: Copies:
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing
Available: Copies:
9. 
Cover image for Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Principles of service marketing and management / Lovelock, Christopher H.
Available: Copies:
10. 
Cover image for Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
brand image, enhance customer relations, and create entirely new distribution channels for products and
Available: Copies:
11. 
Cover image for Managing facilities
by 
Jones, Christine, MIMgt. MHCIMA.
Format: 
Books
Publication Date 
1998
Excerpt: 
services operation delivery system -- Investing in staff -- Monitoring and controlling service provision
Available: Copies:
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