Marketing your product

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Title:

Author:

Cyr, Donald G.

ISBN:

9781551803944

Personal Author:

Cyr, Donald G.

Edition:

4th ed.

Publication Information:

North Vancouver, B.C. : International Self-Counsel Press, 2003.

Physical Description:

xviii, 181 pages ; 25 cm + 1 computer disc.

Series:

Self-counsel business series

Self-Counsel business series.

Abstract:

"Marketing Your Product explains how a company can carve a niche for its product in today?s competitive consumer environment. It describes customer?s buying impulses, how products satisfy those impulses, how to inform customers about your product, and what it takes to get your products to consumers" -- publisher website (February 2008).

Subject Term:

Marketing.

Small business.

Added Author:

Gray, Douglas A.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCPT	1:GEN-BOOK	000060494	658.8 CYR	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051336	658.8 CYR	1	Searching... Unknown

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Summary

Marketing Your Product explains how a company can carve a niche for its product in today's competitive consumer environment. It describes customer's buying impulses, how products satisfy those impulses, how to inform customers about your product, and what it takes to get your products to consumers.