Marketing : fresh perspectives
Title:
Marketing : fresh perspectives
Author:
Klopper, H. B., 1974-
ISBN:
9781868912902
Publication Information:
Cape Town : Pearson/Prentice Hall South Africa, 2006.
Physical Description:
xxii, 492 pages : illustrations, portraits ; 28 cm.
Series:
Fresh perspectives
Fresh perspectives.
Contents:
Marketing, markets, and the environment -- Understanding your market -- The marketing mix -- Beyond the marketing mix -- Putting it all together.
Geographic Term:
Added Author: