-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

chain management-- 16Pricing and credit decision-- 17Promotional planning-- 18Global opportunities for

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

-volume-profit analaysis-- Measuring relevant cost and revant costs and revenues for decision making-- Pricing decisions

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

-- Transfer pricing -- Divisional performance -- Working capital -- Capital structure and cost of capital

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing