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1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer
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2. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer
Available: Copies:
3. 
Cover image for Strategic marketing : theory and aplication for competitive advantage
Strategic marketing : theory and aplication for competitive advantage
by 
Venter, Peet.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation
Available: Copies:
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