Positioning theory and strategic communication : a new approach to public relations research and

and experiences, and public relations -- Managing digital communications: online, social media, and

Handbook of public relations / Skinner, J. C. (J. Chris)

The practice of public relations / Seitel, Fraser P.

Introducing public relations : theory and practice / Butterick, Keith.

The IABC handbook of organizational communication : a guide to internal communication, public

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Public relations strategy / Oliver, Sandra.

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

, public relations, and advertising) and illuminates the differences and similarities in writing styles

Exploring public relations / Tench, Ralph.

highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.