Title:
Business management : a contemporary approach
Author:
Nieuwenhuizen, C. (Cecile)
ISBN:
9780702177118
Publication Information:
Cape Town, South Africa : Juta, 2008.
Physical Description:
xix, 500 pages : illustrations ; 25 cm
Contents:
What is business management? -- General management -- Financial management -- Credit management -- Marketing management -- Human resource management -- Information management -- Public relations -- Operations management -- Purchasing and supply management in supply chain management -- Globalisation -- Corporate entrepreneurship -- Corporate citizenship -- Change, diversity and HIV/AIDS.
Abstract:
The world is in a constant state of flux, and this influences the operations of every business and organisation. This book deals with these changes by covering the functions of a business or an organisation and then addressing the contemporary issues that affect them.
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