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2. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion.
Available: Copies:
4. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
5. 
Cover image for Small business management : an entrepreneurial emphasis
Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
Available: Copies:
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