communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

"The new edition of the best-selling text, 'Research Design : Qualitative, Quantitative, and Mixed

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and

mobile -- Managing personal communications: direct and database marketing and personal selling

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

advertising -- Public relations and selling -- Public relations and research -- The practice of public