7 Results Found
0000000IIE
1.
by
Tuten, Tracy L., 1967- author.
Format:
Books
Publication Date
2018
Excerpt:
Evaluation and Measurement Process: DATA -- Part V Social Media Marketing in Practice -- Case Zone -- 10 Case
2.
by
Butterick, Keith.
Format:
Books
Publication Date
2011
Excerpt:
-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR
3.
by
Morrison, Alastair M.
Format:
Books
Publication Date
2010
Excerpt:
Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16
4.
by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
Advertising : principles & practice / Wells, William, 1926-
5.
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
6.
by
Davis, Joel, 1950-
Format:
Books
Publication Date
1997
Excerpt:
Advertising research : theory and practice / Davis, Joel, 1950-
7.
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
Advertising communications & promotion management / Rossiter, John R.