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1. 
Cover image for Logic and contemporary rhetoric : the use of reason in everyday life
Logic and contemporary rhetoric : the use of reason in everyday life
by 
Cavender, Nancy.
Format: 
Books
Publication Date 
2014
Excerpt: 
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
Available: Copies:
2. 
Cover image for The advertising handbook
The advertising handbook
by 
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format: 
Books
Publication Date 
2002
Excerpt: 
The advertising handbook / Brierley, Sean, 1966-
Available: Copies:
3. 
Cover image for Marketing through mud and dust
Marketing through mud and dust
by 
Kuzwayo, Muzi.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000
Excerpt: 
new brand ; Changing the brand and its positioning ; Black English: the language issue ; Politically
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