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1. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
psychological theories and empirical research findings to real-life industry examples, showing how scientific
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2. 
Cover image for Multimedia literacy
Multimedia literacy
by 
Hofstetter, Fred T. (Fred Thomas), 1949-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Advertising and Electronic Brochures -- Mass Market Applications -- Education -- Cognitive Versus Behavioral
Available: Copies:
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