Format:
Books
Publication Date
1999
Excerpt:
Harvard business review on brand management.
by
Weinreich, Len.
Format:
Books
Publication Date
1999
Excerpt:
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.
by
Young, Antony, 1964-
Format:
Books
Publication Date
2014
Excerpt:
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
by
Keller, Kevin Lane, 1956-
Format:
Books
Publication Date
2013
Excerpt:
Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane
by
Lindström, Martin, 1970-
Format:
Books
Publication Date
2005
Excerpt:
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Lindström
by
Gilmore, Fiona.
Format:
Books
Publication Date
1999 1997
Excerpt:
Brand warriors : corporate leaders share their winning strategies / Gilmore, Fiona.
by
Kapferer, Jean-Noël.
Format:
Regular print
Publication Date
1997
Excerpt:
Strategic brand management : creating and sustaining brand equity long term / Kapferer, Jean-Noël.
by
Knapp, Duane E.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html
Format:
Books
Publication Date
2000
Excerpt:
Brand name products -- Management.
by
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format:
Books
Publication Date
2005
Excerpt:
Brand name products -- Management.
by
Affinity Advertising and Publishing.
Format:
Books
Publication Date
2001
Excerpt:
Brand name products -- South Africa.
by
De Vos, Pierre, editor.
Format:
Books
Publication Date
2014
Excerpt:
Brand, Danie, 1968- editor.
Format:
Books
Publication Date
2025 2024 2023 2022 2021
Excerpt:
Brand name products -- South Africa.
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