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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2021

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

Consumers -- Attitudes.

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

Introduction to marketing

Strydom, J. W. (Johan Wilhelm), 1952- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

CompTIA A+ certification exam guide : exams 220-801 & 220-802

Meyers, Mike, 1961-

Format:

Books

Publication Date

2012

Excerpt:

-- Understanding DRAM -- Organizing DRAM -- Practical DRAM -- DRAM sticks -- Consumer RAM -- 801 -- Types of RAM

Available: Copies:

Essentials of marketing

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

The field of marketing -- The marketing environment -- Marketing research -- Consumer and business

Available: Copies:

Marketing success stories : South African case studies

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2008

Excerpt:

-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin

Available: Copies:

10.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in

Available: Copies:

11.

The marketing of sport

Beech, John G., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

-- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and

Available: Copies:

12.

Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behaviour in tourism / Swarbrooke, John.

Available: Copies:

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